Balance Point between the Design and Appearance ​of Cosmetic Bottle Packaging

The rapid development of the domestic daily cosmetic market in the past ten years is obvious. Especially in recent years, there are some new changes in the cosmetic market. These are the changes that cosmetic bottle packaging must make according to the characteristics of market development.

For cosmetic bottles, the rise of wechat business and cyber celebrity change the past form of the single brand and manufacturer channel. In the past, cosmetic is mainly displayed in shopping malls and counters, so the texture of cosmetic bottle packaging must be guaranteed, in which can show the grade of it under the light. Now the selling channel turns to the network, so the demand point for cosmetic bottles gradually turn to practical and simplicity. What’s more, personalized cosmetic bottles will be more popular.

Cosmetic bottle packaging pay more attention to material and appearance at the early age but now turn to the minimalist style. It is heralding the change of our market. The style of green and environmental friendly are prevalent among young people, which makes the market has a great change for cosmetic bottle packaging.

The design concept of cosmetic bottle packaging which only focus on the appearance instead of its application effect in the past, is being abandoned by young people in the present. A lot of cosmetic bottle packaging are abandoned in the wild, leading to a large amount of waste of resources, which are worthy of reflecting for cosmetic bottle manufacturers. Only keep finding a balance point between the appearance and practicality can they gain the favor of the consumers in the development of the future market.