Changing of Comestic Bottle Packaging Thogught

Observing the packaging trend in recent years, we can find that it is tending to be simple and plain  from the original high-end and beautiful style. This kind of changing tendency is beginning to be popular throughout the field of cosmetics. So why did the feeling of high class that created by cosmetic companies with a lot of money in the past is abandoned, and has taken place by the personalized route. Then, what causes this change?

The first reason is the changing of ethos. People in the past pay attention to the luxury of high-end appearance, thinking that it can show their temperament and grade. Now environmentally friendly green sustainable packaging is deeply rooted. Secondly, young consumers of cosmetic bottle packaging are more likely to pursuit personalization. Luxury feeling packaging in the past means old-fashion and outdated under the wave of rebellious. Cosmetic bottle packaging have to cater to the new consumers. Finally, the rise of e-commerce sales of cosmetics makes them pay more attention to the inside instead of relying on the external construction of counter light in the past.