Although the packaging purpose of all products is the same, to sell the products inside, compared to any other type of product, perfume packaging must more powerfully define the product inside. Perfume packaging is an interpretation of the perfume, providing consumers with an immersive experience, and it is absolutely necessary.
Fragrance bottle packaging must evoke an inexplicable feeling in people. Most people cannot describe the complex scent of perfume in any meaningful way, so we use packaging as a reference standard to facilitate better understanding.
Anyone who thinks that perfume packaging design is insignificant must not have rich experience in the perfume industry, so they cannot distinguish the subtle differences in the outer packaging design and how these differences relate to consumers. This is also why brands with years of experience in fashion and perfume invest so much time, effort, and money in designing perfect perfume bottles and packaging boxes. Perfume packaging has a difficult task, which is to convey a lot of information to consumers in a very short time. How to effectively package perfume, let the packaging convey the perfume experience, the designer's name, how to distinguish it from other designer perfume series, and the feeling of luxury and uniqueness, this is not easy.
Most women not only need exquisite makeup products, but also need to wear various perfumes before going out. These perfumes are expensive and most of them are perfume products owned by various luxury brands. The perfume bottles and packaging designs are very delicate, and you can see at a glance that this is a very luxurious product. So many perfume manufacturers want to achieve this effect, and can improve the level of perfume through design. So, what methods should be used to achieve such design effects?
First of all, for most luxury brand perfume products, they are very focused on style selection when making packaging design for perfume bottles. If the style selection is correct, the charm of perfume will be greatly enhanced, so perfume manufacturers should also conduct such packaging design when designing perfume bottles. The style selection should be mainly neutral, because most women hope to attract more opposite sex through their neutrality, in order to find the most suitable partner. Therefore, when designing packaging, manufacturers should focus on elegance and coldness as the main design methods.
Second, elegant patterns. Women use perfume to show their charm, so you can highlight the femininity when you come into contact with others. Therefore, in this case, you must choose the appropriate pattern. As an important component of perfume bottles, the choice of pattern is also very important. In addition to the above-mentioned elegant and cold characteristics, it should also be elegant. This can be achieved through custom perfume bottle design, including some simple pattern designs. One of the best pattern elements is smoke in various colors, but not on different colors on the same packaging bottle, which will directly reduce the grade and make the product look less high-end.