Perfume is one of the important products we use in our daily lives. From young to old, from men to women, everyone likes to use their chosen perfume. Perfume reflects a person's nature and personality, so it must be chosen wisely. Different types and fragrances of perfumes can be used for different occasions and activities. It is one of the most popular gifts among the masses, so the perfume packaging box design is crucial.
The importance of perfume and its packaging is not easy to overlook or take lightly. It is a complex process, so perfume bottle packaging requires extreme care and attention. Not only is the fragrance or scent of the perfume important, but also the packaging material or cover. Only with an impressive cover or packaging can a good perfume be used.
The scent of perfume may catch the attention of potential buyers and customers, but its appearance is equally important. If the perfume is packaged in rough or odd-shaped bottles or boxes, it will not be attractive. If storing a perfume bottle or box is beautiful and interesting, it can make your customers permanent and loyal buyers. We know that perfume is inside the packaging, and if it is not attractive, it will not attract the interest of customers.
Therefore, it is clear and obvious that the perfume packaging box design is equally important as the perfume itself. It is an indirect marketing strategy and potential customer generation formula for the perfume business. So far, we have discussed the importance of cosmetic packaging and its impact. Perfume packaging has some necessities to consider before transportation or shipment. Perfume is usually packed in glass bottles, so it is easy to break and damage. The packaging materials must match the delicate and sensitive nature of the glass bottle. Recommended packaging is soft sponge or shock-absorbing plush plastic packaging material.
According to the nature and structure of the fragrance bottle, the packaging box or cover must have the relevant color and design. The preferred design is the design that depicts the composition of the perfume. For example, the design of a perfume with a jasmine scent should have jasmine as the design and its color as the packaging material color.
Unless packaged or wrapped in appropriate patterns or packaging, perfume packaging, even with good design and color, will not be impressive and attractive. Packaging patterns are equally important as the design and color because the appearance is depicted by the packaging pattern. For example, in the case of jasmine perfume, if the designed flower is wrapped in a fold and the front maintains its original shape, it will not have any impact on the product's attractiveness.